Grasp the trend and strive for development

The much-anticipated Alibaba International Station New Trade Festival in March officially kicked off. Taking advantage of the Alibaba International Station platform and the opportunity of the New Trade Festival in March, Shandong Aislen Refrigeration Equipment Co., Ltd. worked hard to prepare. We have made rapid efforts to launch the first marketing campaign in 2023 on the basis of preliminary preparation and warm-up.

For the new trade festival of Alibaba International Station in March, it has continued to make efforts in the field of live short video marketing, and achieved a deeper digital transformation with multiple types of live broadcast, so as to make the brand of Ellen go overseas. By diversifying the track layout and carrying new models such as live broadcast marketing, we will show excellent products to overseas professional sellers and help the sustainable development of enterprises.

By taking advantage of the popular live broadcast and short video, it is carried with the pre-promotion and activities of the New Trade Festival in March. It has the advantages of multi-channel and multi-point. One is the hard core of content, the hard core of live broadcast content, and the hard core of anchor ability. The highlight of this live broadcast marketing activity is professional. Second, focus on interaction. Live broadcasting is never a one-way output of business content. Instead, it is necessary to set aside a certain time in live marketing activities to answer customers' questions immediately, and give a positive reply at the first time, so as to answer customers' questions in an interactive way and promote subsequent sales.

Through the flow dividend, the transaction volume of the New Trade Festival reached a new high in March this year.